Ultimately, you don’t want your SEO efforts to direct users to outdated or wrong information.
Conversely, you may want to just temporarily remove a link that appears in the search index as you finalize copy updates.Įnsuring your site’s presence in search results is up-to-date and accurate is often just as vital as ensuring you show up at all. The reasons for this could include that a page no longer exists on your site or that it simply contains outdated information (and you want a new page, with more relevant information to become the more definitive source for a search). You typically want your website to be seen by Google, but there are some instances where you need to remove certain pages from Google's search index.